What Are The Most Common Questions We Get?
What is the budget required for an SEO campaign?
Our solutions are tailored specifically for your situation, and we can meet your budgets and your goals, so please chat with us today and we will be happy to provide you a no-obligation quote and some realistic goals that we can target for you.
Which is better, SEO or PPC?
SEO (search engine optimisation) is more about the long game. Results can be few and far between in the initial stages of an SEO campaign, but as time goes on, authority builds up, and activity grows higher than your competitors, your organic keyword rankings reach the top of the first page of the search results. This has the potential of producing ongoing and progressive traffic which converts to sales very easily.
PPC on the other hand allows you to get straight into building up traffic and you can be getting traffic to your site or landing pages within just a couple of hours in most cases. However, rather than paying a single monthly fee for an SEO campaign you need to have the budget pay for every single click that goes to your website, and you need to outbid your competitors in order to get results.
Some say that PPC is therefore a short-game, but the dynamic that you can start and stop ads allows for some flexible campaigns, whereas SEO is more about building long term exposure and paving the way for the future of your brand. Advertising without doing SEO is not a good approach for the long haul.
Is SEO A Long Term Requirement?
Our campaigns are designed to provide a strong and ever-improving ROI (return on investment). This allows our clients to consistently run an SEO campaign and get a considerable amount of leads/conversions to continue scaling up.
We have no locked-in contracts, so you are always free to upgrade, downgrade, or cancel your plan at any time.
What Is The Difference Between Onsite and Offsite SEO?
Offsite SEO includes authentic white-hat backlinks, content creation, social media, and other quality outreach strategies to improve your inbound backlinks. It also includes work on Google services such as Analytics, and Search Console.
Both onsite and offsite SEO is required on a consistent basis in order to achieve ongoing search engine growth for high volume keywords.
What Are Backlinks?
Arguably, the best type of backlinks are those that appear on high authority websites related to your website. They should be included on high traffic pages and preferably within a unique content article that is written on the topic of the page it links to. The link itself should allow search bots to follow through to your website (not a ‘nofollow’ blocked link) and should have keyword relevant anchor text (clickable text).
The more high quality backlinks you acquire and the more regularly they are sourced the better your own websites authority will become. Backlinks are part of the consistent offsite SEO strategy that we offer, we build links from a variety of different sources such as high DA sites, social media pages, related blogs, and other high ranked sites.
You have to be wary of backlinks and how they are sourced, because many people create low quality spammy links that cannot easily be removed, and these can hurt your website. Contact us today and we will audit your backlink portfolio.
When Should I Start Seeing Results
That said, we suggest keywords with varying levels of competition. The keywords with lower competition typically make progress within a few weeks and start gaining serious traction from the first month onwards. The higher the competition for a keyword the longer it will take to make progress, this can vary from 3 months to 6 months, and generally the higher the competition the more search volume or buyer-intent a keyword has. So over time the results just get better and better.
We generally choose keywords that will begin ranking on the first page of Google within about 3 months. This ensures that you will start to see a ROI fairly early on from the campaign and this progress accumulates over time.
As a general guideline, here is how an SEO campaign usually goes:
Month 1: Progress throughout the first month can be slow, however we typically start seeing some keywords improve after 2-3 weeks once the majority of the critical issues have been fixed.
Month 2: This is where we tend to see some momentum/traction building up, and the results from the first month are built upon, with some keywords ranking at a faster pace, sometimes seeing some first page results which significantly increase traffic flow.
Month 3: During the third month we tend to see significant improvements in keyword rankings throughout all major search engines, especially Google. The results at this point often start to drive consistent traffic improvements, which are easily noticed in your analytics and sales figures.
Following Months: After the first few months you will start to get the picture that SEO is one of the most lucrative ways to grow your business over the long term. The results and momentum grows stronger with every month that passes and additional backlinks that are getting built. You are not paying for your traffic, you are paying to grow your business to the next level.
How Are Keywords Chosen?
We take these suggestions and do our own research to build a refined list of keywords with strong search volume, achievable competition levels, and a strong conversion opportunity. This ensures that the SEO campaign will reach your traffic and sales goals as quickly as possible.
Our keyword research specialists are very knowledgeable about keywords that will work and keywords that will not, and it is all about finding a balance between search volume, competition, and conversion opportunity, while also having a varied list for progressive results.
The SEO keywords that you target can either make or break your campaign, so we take this process very seriously.
Is SEO Google-Safe?
Many SEO services out there, either intentionally or unintentionally, provide services that put your website at serious risk of a Google suspension or de-indexing, and this is usually in the form of old SEO techniques that do more harm than good, poor backlink practices (aut0-backlink software, PBN’s, linkfarms, etc.), or over-optimization such as keyword-stuffing.
If you are worried that your website has suffered a penalty or negative SEO that could be hurting your results, let us audit your website and sort out where the problems are.
How Can I Monitor The Work?
But we don’t stop there,..
We also track your keyword rankings in all major search engines and provide a report that includes your websites movements each week for each of your keywords. This allows you to see the exact trend that each keyword is on and therefore we can forecast results for you.
As we are consistently monitoring your keyword rankings on a day to day basis, therefore we can send notifications of new high rankings, such as new keywords entering the top 100 positions in Google, top 10 positions, and top 3 positions.
We now have a Live Keywords Dashboard which we set up for all clients upon signup, this allows you to check your current keyword rankings in real-time whenever you need to, along with domain health stats and traffic analytics.
Unlike many other SEO services, our main aim is actually your ROI and bottom-line results. This is why we go one step further and track your websites traffic and even your conversions so that you can see exactly how the service is benefiting your overall business.