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Why Your Ads Aren’t Paying For Themselves
If you are spending money and still guessing what works, that’s the problem. We build PPC systems that turn spend into predictable leads and sales.
Wasted Spend
You are paying for the wrong clicks and irrelevant searches. We tighten targeting and exclusions so budget goes to real buyers.
Clicks But No Leads
People click, then bounce or stall. We align ad promise, landing page, and offer so clicks turn into calls and form fills.
Low-Quality Leads
Enquiries come through, but they don’t close.
We tighten targeting and qualification so you pay for real buyers, not time-wasters.
Tracking You Can’t Trust
If conversions are missing, duplicated, or unassigned, you are optimising blind. We rebuild tracking so reporting reflects reality and decisions stop being guesses.
Costs Rising
Performance drops as competition increases and accounts get messy. We restructure and optimise for efficiency so CPL stabilises and ROAS improves.
Creative Fatigue
Performance drops when audiences get tired of seeing the same ads. We refresh creative angles and variations so CTR stays strong and CPL stays under control.
If any of this sounds familiar, the right plan is below.
NO LOCKED-IN
CONTRACTS
YOU OWN
THE AD ACCOUNT
INSTANT KPI
NOTIFICATIONS
NEGATIVE KEYWORDS
MAINTAINED
Stop Burning Budget. Start Growing
Month to month PPC campaigns that scale with you.
Get your account built properly, tracked correctly, and performing on a clean foundation.
- Up to 3 Campaigns
- Up to 10 Ad Groups
- Search Campaign
Core Inclusions
- Keyword & Intent Research
- Account Structure & Build
- Ad Copy Creation & Testing
- Conversion Tracking
- Negative Keywords
- Geo Targeting Strategy
- Bid Management
- Live Reporting Dashboard
month to month, cancel any time
More coverage, more testing, and faster optimisation loops to lift leads and lower costs, giving you a powerful ROAS.
- Up to 6 Campaigns
- Up to 15 Ad Groups
- Search & Display
- Ongoing Ad Copy Testing
Core Inclusions
- Keyword & Intent Research
- Account Structure & Build
- Ad Copy Creation & Testing
- Conversion Tracking
- Negative Keywords
- Geo Targeting Strategy
- Bid Management
- Live Reporting Dashboard
month to month, cancel any time
Scale spend with control: stronger tracking, retargeting, and landing page testing to grow conversions.
- Up to 12 Campaigns
- Up to 30 Ad Groups
- Search & Display
- Ongoing Ad Copy Testing
- Call Tracking
- Retargeting Campaign
- Landing Page Testing Plan
Core Inclusions
- Keyword & Intent Research
- Account Structure & Build
- Ad Copy Creation & Testing
- Conversion Tracking
- Negative Keywords
- Geo Targeting Strategy
- Bid Management
- Live Reporting Dashboard
month to month, cancel any time
A full performance system: advanced tracking, multi-campaign scale, and conversion-led experimentation.
- Up to 25 Campaigns
- Up to 60 Ad Groups
- Search & Display
- Ongoing Ad Copy Testing
- Call Tracking
- Retargeting + Display
- Landing Page Testing Plan
- Shopping Feed Campaign
- Monthly Video Review
Core Inclusions
- Keyword & Intent Research
- Account Structure & Build
- Ad Copy Creation & Testing
- Conversion Tracking
- Negative Keywords
- Geo Targeting Strategy
- Bid Management
- Live Reporting Dashboard
month to month, cancel any time
Ad spend is paid directly to the ad platform from your account. We manage to your approved budget.
What’s Included
Scope grouped into Plan, Build, Optimise, Report so you always know what we’re working on and why.
Plan
- Goals, KPIs, and lead quality check
- Channel mix recommendation (search, social, retargeting, marketplaces where relevant)
- Audience and offer alignment
- Budget plan and guardrails (daily caps, geo, schedule)
- Tracking plan (what counts as a conversion and why)
Build
- Account structure built for control and clean data
- Campaign and ad group setup (based on your plan limits)
- Ad copy variations and initial testing angles
- Conversion tracking setup
- Brand safety and waste controls (negatives, exclusions, placements)
Optimise
- Ongoing ad copy testing and iteration
- Search term and placement clean-up (reduce wasted spend)
- Bid and budget optimisation to scale what works
- Audience refinement and retargeting improvements (where included)
- Landing page insights to lift conversion rate
Report
- Live reporting dashboard
- Clear monthly summary (what improved, what didn’t, why)
- Next-month action plan and test roadmap
- Lead quality feedback loop (so you get more of the right enquiries).
How It Works
A simple onboarding process that kicks off immediately after signup.
Everything follows the same flow you saw above: Plan, Build, Optimise, Report.
We set tracking and guardrails first, launch quickly, then improve performance with ongoing testing and clear monthly reporting.
1
Onboarding
You’ll complete a short intake so we can move fast. We confirm your goals, offer, target areas, ideal customers, and any existing data. We also organise access to the ad accounts you already own, so your budget stays fully under your control.
2
Tracking + Guardrails
We define what a “conversion” is for your business, then set up and QA tracking so results are measurable. We also put spend controls in place based on your budget, plus brand safety and waste controls (exclusions, placements, and targeting rules).
3
Build + Launch
We build the campaign structure for control and clean data, then create multiple ads and angles for testing. Once everything is ready, we launch in a measured way, watch early signals closely, and tighten anything that is leaking spend.
4
Optimise + Scale
This is where results compound. We run ongoing testing, reduce wasted spend, and shift budget toward what is performing. You get a clear monthly update on what changed, what improved, and exactly what we are doing next.
Results. Backed by Clients
Achieved top #1 Google Ranking for:
Fiber to fiber recycling
Fiber recycling companies
Circular textile companies
Improving visibility from non-existent to top spot for businesses actively seeking fiber partners.
Achieved top #1 Google Ranking for:
Service manual
Service manuals online
Service manual download
Capturing top rankings for high-intent keywords where search results directly translate to sales.
Achieved top #1 Google Ranking for:
Online training development companies
Online course development companies
Custom elearning development companies
Top rankings achieved for buyer-intent keywords used by businesses actively outsourcing training.
How We Run PPC
When it comes to PPC, the platform can change, but the fundamentals don’t. We build for clean tracking, controlled spend, and measurable outcomes.
1) Goals First
We start by defining what a win looks like: leads, bookings, sales, revenue. Then we build campaigns around the actions that matter, not just impressions or clicks, but real value.
2) Offer + Message Match
Great PPC is not just targeting. It’s matching the ad to the offer, and the offer to the landing page. We tighten the full journey so the right people click, understand, and convert.
3) Always-On Testing and Refinement
We continuously test ads, audiences, keywords, and landing page angles. We cut waste, scale what’s working, and keep performance moving in the right direction.
4) Budget Control and Waste Protection
Your budget stays in your account, under your control. We set spend limits to your specification, and protect performance with negatives, exclusions, and quality checks.
5) Clear Communication, In-House Delivery
No outsourcing hand-offs. You get direct communication, plain-English updates, and a clear view of what changed and why.
Frequently Asked Questions
Every business handles PPC campaigns a little differently. Ours just makes sense, and here are the answers to some questions we often get asked.
1) How do you charge for multiple platforms?
Our pricing is per platform because each platform requires its own build, tracking setup, creative formats, and ongoing optimisation. If you want to run on multiple platforms (for example Search plus Social), we will recommend the mix that fits your goal and landing page, and we can apply a multi-platform discount depending on scope.
2) Does the price include ad spend?
No. Your ad spend is paid directly to the advertising platform from your own account. Our fee covers strategy, setup, ongoing management, tracking, testing, and reporting. You control the budget at all times, and we can cap spend to your exact limits.
3) Can I hire you just to set up my campaign?
Yes. We can do a one-time build, but most campaigns improve materially after launch because the first few weeks produce the data we need to refine targeting, ads, and conversion tracking. If you want performance, not just “a campaign”, we recommend ongoing management for at least 90 days.
4) When can I expect results and ROI?
PPC can generate traffic immediately, but profitability depends on conversion tracking accuracy, offer strength, landing page fit, and how competitive your market is. Most accounts need a ramp-up period to test and remove wasted spend. As a general guide:
- First 2–4 weeks: data collection, tracking validation, initial testing
- Weeks 4–8: clearer winners, tighter targeting, improved efficiency
- 60–90 days: more stable performance and scaling decisions
Some campaigns perform strongly in month one. Others need landing page improvements or a better offer to hit ROI.
5) How do I know you’re the right team?
On the first call we will:
- sanity-check whether PPC is the right channel for your goal
- identify the fastest path to results (and what would hold it back)
- outline the test plan, tracking approach, and budget strategy
If we don’t think we can achieve a realistic outcome with your current setup, we will tell you upfront..
6) What if it doesn’t work?
If performance is not trending in the right direction after proper testing, we will be direct about why (tracking gaps, low converting landing page, weak offer, market economics, or insufficient budget for the auction). You are not locked into a contract. If you pause, you keep your account, campaigns, ads, audiences, keywords, and build work.
7) Do you require a minimum ad budget?
We don’t enforce a blanket minimum because it depends on your industry, location, and how expensive the clicks are. That said, there is a reality: if the budget is too low for your market, you won’t generate enough data to optimise properly. On your first call, we’ll tell you the practical minimum range to get meaningful traction and avoid burning spend.
8) Can you work with my budget limits?
Yes. You control spend inside your own account, and we can set hard daily or monthly caps. If your goal and budget don’t match (for example, you want 50 leads a week on a tiny budget), we’ll tell you straight and recommend the best path.
9) Do you help with landing pages, or only the ads?
We’ll always review your landing page because it directly affects cost per lead and ROI. Depending on what you need, we can either:
- Provide a priority fix list (fastest wins first), or
- Build or improve landing pages as an add-on so your traffic converts.
10) What if I already have campaigns running?
Perfect. We can audit what’s live, keep what’s working, and rebuild what isn’t. Most under-performing accounts come down to tracking gaps, sloppy structure, weak ad-to-landing-page match, or not enough testing. We’ll identify the leaks quickly.
11) Who owns the ad accounts and data?
You do. Everything runs inside your accounts, with your payment method, and you keep all campaigns, audiences, ads, and learnings even if you stop.
12) How often will you report and communicate?
You’ll get clear performance updates and priorities, plus a live dashboard so you can see what’s happening without waiting for a monthly PDF.
READY TO LEVEL UP?
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