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Google Partner

Rankings don’t fail randomly. They fail for specific reasons. We fix those reasons.

You are close, but essentially invisible to your market. We push priority keywords into page 1 and work toward top positions that drive leads and sales.

People visit, then disappear.
We align pages to buyer intent and tighten the offer so traffic turns into calls and form fills.

Ranking for irrelevant searches or the wrong page is ranking. We map keywords to pages, fix cannibalisation, and rebuild relevance.

If Google cannot crawl, understand, or trust your site, rankings stall. We clean up indexing issues, structure, and Core Web Vitals priorities.

You are not showing for suburb searches, “near me”, or service area terms. We strengthen local signals so buyers in your area find you first.

No authority means slow progress. Bad links mean long-term risk. We build clean authority with manual placements and ongoing monitoring.

If any of this sounds familiar, the right plan is below.

NO LOCKED-IN
CONTRACTS

LIVE RESULTS
DASHBOARD

INSTANT KPI
NOTIFICATIONS

RESULTS
FOCUSED TEAM

Month to month Search Engine Optimisation campaigns that WORK.

Prices shown in USD.

Essential
$199 per month
  • 15 Target Keywords
  • 2 Editorial Articles
  • 4 Backlink Placements
  • Keyword Strategy
  • On Page Optimisation
  • Internal Linking
  • GSC Optimisation
  • Backlink Monitoring
  • Live Rankings Dashboard
  • Instant Rank Alerts
  • Monthly Progress Report
Growth
$399 per month
  • 40 Target Keywords
  • 4 Editorial Articles
  • 8 Backlink Placements
  • Keyword Strategy
  • On Page Optimisation
  • Internal Linking
  • GSC Optimisation
  • Backlink Monitoring
  • Live Rankings Dashboard
  • Instant Rank Alerts
  • Monthly Progress Report
Elite
$999 per month
  • 120 Target Keywords
  • 16 Editorial Articles
  • 32 Backlink Placements
  • SEO Schema Expansion
  • Competitor Gap Tracking
  • 5 PR Placements
  • Keyword Strategy
  • On Page Optimisation
  • Internal Linking
  • GSC Optimisation
  • Backlink Monitoring
  • Live Rankings Dashboard
  • Instant Rank Alerts
  • Monthly Progress Report

Scope grouped into Strategy, Build, Optimise, Report so you always know what we’re working on and why.

Target Keywords (what they are and how we choose them)
Your “Target Keywords” are the keywords we actively plan, track, and push forward each month. We don’t pick random vanity terms. We pick terms that can realistically drive leads, sales, and pipeline.

How keyword targeting works:

  • Intent first: we prioritise buyer and lead keywords (service, location, problem, comparison, high intent product terms)
  • Feasibility check: we assess your current authority vs the competition, so you are not paying to chase impossible terms early
  • Keyword mapping: every target keyword gets assigned to a real page (or a page we plan to build) to avoid cannibalisation
  • Clusters, not one-offs: we build topic clusters that support your main money pages and improve topical authority
  • Live tracking: keywords are tracked in your live dashboard so progress is visible, not hidden in a PDF

What you can expect: a clear keyword list, page mapping, and a rolling priority plan based on what is moving.

Editorial Articles (what they are)
Editorial Articles

High-quality, human-written content designed to rank and support your core service pages by building relevance and authority. Not AI filler.

Each article includes: a topic from your keyword plan, clean structure (headings, internal links, CTA), on-page SEO (titles, meta intent, keyword placement, readability), and is published on your site or delivered ready-to-publish for approval.
Outcome: more indexed pages, more Google entry points, stronger topical authority.

Backlink Placements: Manual link placements built to increase authority and support rankings. Quality and relevance over volume.

What to expect: contextual links on real sites (relevant where possible), natural anchor text, links pointed to priority pages, and transparent reporting of what was built and where it points.
We avoid: PBNs, automated junk, and risky tactics that cause long-term damage.

Onpage Optimisation
We refine your existing pages so they match search intent and earn higher rankings and clicks.

Includes: title and meta improvements for CTR, content and heading upgrades, fixing cannibalisation and “wrong page ranking”, light schema where it fits, and ongoing refreshes driven by Search Console.

Internal Linking
A high-ROI lever that pushes authority to the pages that matter most.

Includes: clean topic clusters, hub-to-spoke linking, contextual links into money pages, and fixing orphan pages and broken internal paths.

GSC Optimisation
We use real Search Console data to guide priorities and unlock quick wins.

Includes: indexing and coverage fixes, sitemap hygiene, query analysis (high impressions, low CTR, page 2 terms), and tightening intent match so the right pages rank.

Live Rankings Dashboard
A live view of keyword positions and movement, so you are not relying on a monthly surprise.

Instant Rank Alerts
We notify you when keywords hit key milestones (example: page 1, top 3), so wins don’t get buried.

Monthly Progress Report
Clear, plain-English reporting that covers:

  • What we shipped this month
  • What moved (and what didn’t)
  • Next month’s priorities and targets

Backlink Monitoring
We track link health and visibility so your authority builds steadily, not randomly.

A simple onboarding process that kicks off immediately after signup.

Everything maps to what you just saw in What’s Included: Strategy, Build, Optimise, Report. We start with foundations first, then build momentum, with live tracking and monthly reporting the whole way.

You’ll fill out a quick questionnaire so we can move fast. We collect your goals, services, locations, ideal customers, competitor examples, and any keywords you already care about, then we lock in access to the essentials (Analytics, Search Console, site) and establish a clear baseline.

Using your inputs plus real search data, we build a focused keyword list based on buyer intent, rankability, search demand, and realistic time-to-win. Each target keyword is mapped to a page so we know exactly what we’re pushing, and what needs to be created or improved.

We run a full site check to remove the friction that holds rankings back. That includes indexing and sitemap hygiene, broken links and redirects, meta and canonical issues, site structure and internal paths, and speed and Core Web Vitals priorities where they matter most.

This is where results start compounding. We publish editorial content that supports your money pages, strengthen internal linking, and build manual backlink placements to priority pages. Quality and relevance over volume, with transparent reporting and zero risky spam tactics.

Achieved top #1 Google Ranking for:

Improving visibility from non-existent to top spot for businesses actively seeking fiber partners.

Achieved top #1 Google Ranking for:

Capturing top rankings for high-intent keywords where search results directly translate to sales.

Achieved top #1 Google Ranking for:

Top rankings achieved for buyer-intent keywords used by businesses actively outsourcing training.

These are our Search Engine Optimisation FAQs. Hopefully they answer your questions too, but please feel free to contact us if you have any further questions.

1) How much does SEO cost per month?

SEO pricing depends on how competitive your market is, how many locations or services you want to target, and how much work your website needs up front.

Most businesses invest somewhere in the $399 to $999 per month range for meaningful traction. If you’re starting smaller, we’ll prioritise the fastest-impact work first (technical fixes, high-intent pages, and quick-win keywords), then scale from there as results build.

If you want a straight answer fast: we’ll review your site and competitors and recommend the smallest plan that can realistically achieve your goals, not an inflated package.

2) Should I do SEO or Google Ads (PPC)?

If you need leads right now, Ads can deliver faster.
If you want consistent inbound leads without paying for every click, SEO is the long-term play.

The best strategy for most businesses is:

  • Ads for immediate demand capture
  • SEO to reduce reliance on paid traffic over time

SEO builds compounding growth. Ads are powerful, but the moment you pause spend, the traffic stops. When SEO clicks in, it keeps working even when you’re not actively boosting it.

3) Do I need to stay on SEO long-term?

SEO isn’t a one-time job. Google changes, competitors move, and your site needs fresh signals to keep improving.

That said, it’s not “endless busywork” either.

We usually see SEO in 2 phases:

  • Build Phase: fix issues, build pages, build authority, win rankings
  • Maintain + Grow: protect your gains, expand into more keywords, increase conversions

And yes, we keep it flexible. No lock-in contracts. Upgrade, downgrade, pause, or stop anytime.

4) What’s the difference between on-site SEO and off-site SEO?

On-site SEO is everything on your website that affects rankings and conversions, including:

  • site structure and internal linking
  • page speed and user experience
  • titles, headings, metadata, indexing
  • content improvements and new landing pages

Off-site SEO is everything that builds trust and authority externally, including:

  • earning quality links from real sites
  • digital PR style placements and citations
  • brand mentions and credibility signals

The best SEO campaigns do both.
On-site gives Google clarity. Off-site gives Google confidence.

5) Do backlinks still matter in 2026?

Yes, when they’re earned properly.

Google still uses links as a trust signal, but the rules have changed. It’s not about volume, spam, or shortcuts. It’s about relevance, legitimacy, and natural link profiles.

We focus on links that make sense:

  • relevant sites in related industries
  • clean placements that won’t risk penalties
  • a mix of brand anchors and natural references

If your site has a history of junk links or past “cheap SEO”, we’ll clean it up and rebuild the right way.

6) When should I expect results from SEO?

SEO isn’t instant, but it is predictable when it’s done properly.

A realistic timeline looks like this:

  • Weeks 1–4: technical fixes, site structure improvements, keyword targeting locked in, first content actions
  • Months 2–3: early movement on easier wins, stronger index coverage, better lead quality from improved pages
  • Months 3–6: meaningful growth across priority keywords, stronger authority, noticeable lift in leads and enquiries
  • 6+ months: compounding growth, bigger keyword coverage, reduced reliance on paid traffic

The more competitive your niche, the longer it takes. The upside is the results stack month after month.

7) How do you choose the right keywords?

We don’t pick keywords based on what “looks good”. We pick them based on what drives revenue.

Your final keyword plan is built from:

  • your services, margins, and best customers
  • what people actually search before buying
  • competitor gaps we can exploit
  • quick wins (page 2 keywords + underserved terms)
  • high-intent core terms worth building toward

You’ll always know exactly what we’re targeting, why it matters, and what success looks like.

8) Is SEO safe? Can it get my website penalised?

Done properly, SEO is one of the safest and most sustainable growth channels.

The risk comes from outdated tactics like:

  • paid link networks and fake blogs
  • automated spam links
  • doorway pages and keyword stuffing
  • “SEO packages” that pump volume with no strategy

UpWeb focuses on Google-compliant, long-term methods that protect your site and build real authority. If we wouldn’t do it on our own business, we won’t do it on yours.

9) What do you actually do each month?

Every month is built around the same goal: more visibility, more qualified traffic, more leads.

Depending on your campaign stage, that work typically includes:

  • fixing technical blockers and improving crawlability
  • improving key service pages to convert better
  • building or expanding high-intent landing pages
  • content creation that targets real search demand
  • link building and authority growth
  • tracking rankings, traffic, and conversions

You won’t be paying for “SEO activity”. You’re paying for measurable growth actions tied to outcomes.

10) How do I track performance and know what’s working?

You’ll get clean, easy reporting that shows what matters:

  • keyword movement (including the ones that drive leads)
  • organic traffic growth
  • top pages improving and why
  • conversions and enquiries from SEO

We also provide a live dashboard so you can check progress anytime without waiting for a report.

If you ever want a plain-English breakdown, you’ll get it. No jargon. No hiding behind charts.

11) Do you guarantee #1 rankings?

No honest SEO provider can guarantee a #1 ranking for competitive terms.

What we do guarantee is this:

  • we’ll target the right opportunities
  • we’ll focus on actions that move the needle
  • we’ll track what’s working and double down
  • we’ll show you progress clearly, month to month

SEO is a performance channel. We run it like one.

12) Does SEO still matter with Google’s AI results?

Yes. SEO still matters, and in many industries it matters more than ever.

AI results pull from trusted websites and credible sources. If your site isn’t visible, you’re not even in the conversation.

The fundamentals still win:

  • strong pages that answer real buyer questions
  • clear service targeting and location relevance
  • authority signals Google can trust
  • a site experience that converts

We build SEO that performs in traditional rankings and modern AI-driven search results, without gimmicks.

13) What do you need from me to get started?

Access to your website (or developer), Google Analytics, and Google Search Console. If you don’t have them set up properly, we’ll handle that first.

14) What if my website is brand new?

New sites can rank, but they need a smarter ramp-up: strong structure, fewer high-intent targets first, and faster authority building. We’ll prioritise early traction keywords while we build toward bigger terms.

15) Can you work with my developer, or do you handle website changes?

Either works. We can collaborate with your developer, or handle changes directly depending on your setup. The goal is simple: fixes get implemented, not just listed in a report.