Thank you for considering UpWeb as your trusted partner in SEO.
As a business, UpWeb has been around for over 10 years, and has helped countless businesses from all over the globe reach their full potential online, and we are really excited to become part of your success story too!
Search Engine Optimization is such a lucrative and sought-after service because reaching the top positions in the major search engines for relevant keywords/phrases provides healthy streams of high converting traffic, without paying for clicks to your website.
SEO is a strategy that doesn’t come to fruition overnight of course. It can take many months of hard work and dedication in not only fixing website issues, increasing speed, and relevance, but also building up trust and authority over time.
Google, in particular, loves consistency and authenticity. This is why the longer an SEO campaign is run, the better and faster the results will build up, and the more traction and momentum you can expect in your organic rankings and traffic too.
Here is a roadmap for the next 6 months for your SEO campaign with us:
*Please note, there are no guarantees when it comes to SEO results. The following guidelines are the expectations and typical results that our clients will see as a result of our work. Your results may vary due to many reasons out of our control.
Month 1
Keyword research – Building a list of phrases that have high organic search volume, achievable competition levels, high conversion intent, and strong relevance to your existing content.
Onsite SEO – Fixing issues related to SEO on your website, increasing page loading speeds where possible, increasing keyword relevance without restructuring or rewriting your existing content.
Offsite SEO – Writing content articles, publishing them to high authority resources, creating anchor-text backlinks from the articles to your website to increase relevance and authority, then sharing the content articles online.
Google Search Console – Setup or configuration of your GSC account to ensure everything is aligned with the campaign that we are running for you.
Meta tag optimization – Ensuring your meta titles and descriptions are relevant to the targeted keywords, while also ensuring appropriate syntax and length of the tags.
Set up live dashboard and reporting – Creating a live dashboard where you can track the progress of your keywords in real time.
Full reporting on all of the above
Month 2
Offsite SEO – Writing content articles, publishing them to high authority resources, creating anchor-text backlinks from the articles to your website to increase relevance and authority, then sharing the content articles online.
Reporting on the above
From the second month in the campaign we should start to see some early progress on the keyword rankings. There will still be a lot of fluctuation of keywords moving down and up, but we may start to see some of your not-ranked keywords crack into the top 100 positions in Google Search. Rankings typically slow their fluctuation and show more positive movements during the third month.
Month 3
Offsite SEO – Writing content articles, publishing them to high authority resources, creating anchor-text backlinks from the articles to your website to increase relevance and authority, then sharing the content articles online.
Strong ranking trends will begin forming as the down fluctuations will begin to slow down, or become less wild. We should see some keyword “groups” form within some kind of synergy in search rankings. It is still way to early to see meaningful movement on keywords that have higher levels of competition. But certainly at this point we should start to see movement on the easier keywords and those that have a very strong relevance or existing exposure for your website. Moving into the 4th month we should see a strong trend in many keyword groups throughout your campaign.
Month 4
Recommend revising the keyword strategy to focus on keywords that are performing the best, while replacing keywords that aren’t.
Offsite SEO – Writing content articles, publishing them to high authority resources, creating anchor-text backlinks from the articles to your website to increase relevance and authority, then sharing the content articles online.
We should start seeing domain authority improving as a result of the campaign. It does take a few months to move the needle in MOZ and Ahrefs and see an increase in domain authority scores, but this should start coming into fruition around this sort of time. The keyword rankings and movement will become much more clearer now, as the fluctuations will have slowed down, and we will have a strong list of keywords that are undoubtedly moving up the rankings, and a list of keywords that are making little to no progress, which is normal. A keyword refresh may be recommended at this point, which means we may suggest removing any keywords that are not performing as well, and replace with other keywords that are more similar to those that are performing well. This will realign the campaign to what the search engines are seeing as relevant for you.
Month 5
Offsite SEO – Writing content articles, publishing them to high authority resources, creating anchor-text backlinks from the articles to your website to increase relevance and authority, then sharing the content articles online.
Revising onsite audit and fixing any new issues
We should see some high traffic keywords on the first page of Google and very solid progress and trends. At this point, we should be able to take a step back and look at the entire progress of the campaign and draw some clear trends in rankings and progress achieved along the way. Sometimes the day to day or week to week results may seem to go up and down, but taking a step back to look at the average movements over a full 5 months will show some significant and undeniable improvements.
Month 6
Offsite SEO – Writing content articles, publishing them to high authority resources, creating anchor-text backlinks from the articles to your website to increase relevance and authority, then sharing the content articles online.
Set up a meeting to discuss progress and future goals
At this point you should have significantly improved Google exposure, many page 1 Google keywords, and a solid ROI building up. The 1st page Google rankings, specifically those in position 5 or above, are going to be driving a lot of your search engine traffic, which will result in good quality conversions, therefore giving you the opportunities to make a solid return on your investment each month thereafter. While we may be focusing on a set list of keywords/phrases, the search engines will actually be looking at these more from a contextual point of view, so when you rank for a phrase exactly as we are reporting on it, you will also highly likely be ranking for many variations and similar phrases as well, hence improving your traffic potentials exponentially.
It is very important to understand that SEO is an ongoing strategy with stronger benefits the longer the campaign is run. By this point, Google and all the major search engines will be seeing you as a growing authority in your niche. This means that the consistent effort will be paying off in dividends. It is very important to keep the SEO strategy going at this point to ensure the momentum and traction is not lost. The momentum is what keeps you gaining more exposure for more keywords while safeguarding you from surrounding competitors overtaking you again.
Please feel free to reach out to anyone on our team if you have any questions or concerns along the way.
